Moutse Community Radio Station (MCRS) was founded by members of the Rural Women’s Movement (RWM), a national organisation in South Africa, which lobbies around issues of concern to rural women.
The station operates with a board of trustees who set the overall vision and perspective, five management staff members who coordinate the training, administration, technical and programming departments, and twelve volunteer staff members who work as radio announcers.
Moutse Community Radio is a member of the National Community Radio Forum, the national organising body in South Africa. Various working committees contacted donors, obtained funds for equipment and sifted their way through the quagmire of impediments to mounting such a project in rural conditions. Initially, 45 women were trained in how to create and produce radio programmes.
The on-air programmes cater to a wide range of listeners. The health programme regularly features medical practitioners for community phone-ins where they discuss and answer questions while the agriculture programme invites departmental representatives. The daily morning and afternoon drive programmes are entertaining yet informative and often include interviews on a broad spectrum of community issues.
The station also catered to children, sports fans, jazz lovers, cultural music enthusiasts, cooks and dramatists. The community announcements of local events and the reading of funeral notices keep people living over a large area informed. Local, national and international news is read in a number of languages.
Cultural exchange remains an important goal: We hope it will be heard by the white town nearby so that those people can hear our stories, our songs and our problems.
Most radio stations cover community issues only when disasters and accidents strike, or, when they have done bizarre or weird things. Their day-to-day needs, aspirations and wants are largely ignored and tehy are therefore left behind the in the development process.
VISION AND MISSION
- Vision – “A sustainable developmental and communication tool for the community of Moutse and surrounding areas, that is informed y its past and motivated by its future”.
- Mission – “A tool that provides information on community issues and a forum where all the people living in the District Municipality can interact and discuss issues relevant to them without fear or prejudice, an instrument where social and cultural values of the communities are promoted and passed between generations and a place where young people are given an opportunity to learn and develop”
OUR CORE VALUES
- Excellence – we seek excellence in all our endeavors, and we are committed to continuous improvement.
- Intellectual freedom – we believe in ethical and scholarly questioning in an environment that respects the rights of all to freely pursue knowledge
- Integrity – we are committed to the principles of truth and honesty, and will be equitable, ethical and professional
- Service – we believe that serving others is a noble and worthy endeavor
- Diversity – we respect others and value diversity of opinion, freedom of expression, and other ethical and cultural backgrounds
- Stewardship of Resources – we are dedicated to the efficient and effective use of resources. We accept the responsibility of the community’s trust and are accountable to our actions